We all want to build a product that gets immediate acceptance from our consumers. Some do, some take time, and many do not. Apple iPhone was initially launched in 2007 and by 2009, it had been released in all major markets (source: Wikipedia) There are some which take time to…

As a PM, we need to wear the hat of a storyteller and tell a great and compelling story that would leave the audience spellbound and provide enough desirability quotient to make them try out the product. Connecting with our target customers is akin to wooing a date. Here, we…

“Challenge norms, push boundaries, don’t fear mistakes and always be open to learning.” — JJ Wilson When I was onboarded in late 2020, I was given the mandate to build a new user-friendly application that would allow us to kill the legacy application that was being used at that point…